Do you own a small business? If so, are you using a tool that’s not quite as popular as it was, say, 10 years ago? That tool is your business card.
If you’ve got a business card does it tell the world exactly what your product or service is? You don’t want “ABC Consulting, Inc.” Why? Because the world has zero idea what ABC Consulting does. What do they consult, who do they consult, how do they consult? See where I’m going with this?
So if you still use a business card to connect with prospects, be sure you take time while designing it and let the rest of the world know exactly what your product or service is. They’ll be much more likely to contact you if you do this.
Here’s a bonus tip. Use the blank space on the back of your card. Put something unusual on there. Expand on what you offer maybe. Be sure to leave some blank space for your prospect to write a note or jot down a number, etc.
To Your Self Employed Freedom,
Greg Whitaker
